About FWS

A local web shop that answers the phone.

FWS started four years ago with a simple idea: small businesses deserve the same quality websites big companies get, and a person they can actually call.

Who we are

FWS is based in Auburn, Michigan, and run by Tony Cottengim. We design, build, and host websites, and we help businesses get found on Google. Today we host and maintain hundreds of websites, from local shops and churches to townships and national sports teams, for clients across Michigan, the rest of the country, and overseas.

We work with trusted partners for custom design and specialized work, so you get a full team without paying for a big agency’s overhead.

How we work

We keep things plain. You get a fixed quote before work starts, a clear timeline, and a direct line to the people doing the work. After launch, we keep your site updated, backed up, and running.

Where we work

We’re based in Auburn and work across Midland, Bay City, Saginaw, and the rest of the Great Lakes Bay Region — and with clients well beyond Michigan.

Our name

We started as Forward Web Solutions. These days, we just go by FWS.

What you can count on

Three promises, every project.

01

A fixed quote.

You know the full price before any work starts. If the scope changes, we talk first.

02

A direct line.

No call centers and no ticket numbers. You talk to the people who built your site.

03

We stay after launch.

We host and maintain what we build, so your site keeps working long after launch day.

The team

The people you’ll actually talk to.

Tony Cottengim

Founder

Kyle

Operations & marketing

Hundreds

of sites hosted and maintained, from Main Street shops to international clients.

99.9%

uptime, with monitoring so you’re never the one who notices.

4 yrs

building and looking after websites across the region.

1 day

typical reply time. You talk to the people doing the work.

Web design & development

Custom sites that make it easy to call you

A good website does three jobs: tells people what you do, shows you’re the real deal, and makes it easy to reach you. We design around those first — then build it fast, in-house.

Example web dashboard illustration

Hosting & care plans

Hosting that stays up, with a person to call

Your website needs a home and someone keeping an eye on it. Our care plans cover both, so you’re never the one who finds out your site is down.

Example host dashboard illustration

Local SEO

Show up when people nearby search

When someone nearby searches for what you do, Google shows a map with three businesses. Local SEO is the work of getting you into those spots — and we show you the progress on a map every month.

Example seo dashboard illustration

Google Ads & Business Profile

Be at the top of Google today

SEO takes time. Google Ads puts you at the top of the results now, and you only pay when someone clicks — with every call and form tracked so you know what each lead cost.

Example ads dashboard illustration

ADA compliance & PDF remediation

Documents everyone can read

Townships, schools, and many businesses need their PDFs to work for people using screen readers. We handle remediation through our partner ADAComply — and if we host your site, finished documents post automatically.

Example ada dashboard illustration

Graphic design & branding

One look everywhere your name appears

When your website, your truck, your business card, and your social pages all look like they belong together, people remember you. If it has your name on it, we can design it.

Example brand dashboard illustration

Services

Areas we serve