Web design in Frankenmuth, MI for businesses whose customers are still planning the trip.

A hardware store in most towns is searched by people who live within ten miles. In Frankenmuth, a gift shop, a bed and breakfast, or a restaurant on Main Street is searched by families working out a day trip, couples booking a weekend, and tour groups building an itinerary. They search things like “things to do in Frankenmuth,” “Frankenmuth hotels with a pool,” or “where to eat near Bronner’s,” often weeks ahead.

That changes what your site needs to do. It has to answer the practical questions a visitor has: hours by season, parking, whether you take groups, whether you ship, how far you are from the main strip. When those answers are on the page, Google has something to show and the visitor has a reason to put you on the list. We build sites around those questions, and our web design process starts by writing them down with you.

Photos matter more here than almost anywhere. A visitor comparing three places to stay or eat will judge by the pictures, so we plan for current, honest photos of your rooms, dining room, or shelves instead of stock images. Group organizers want something else: capacity, bus parking, and a way to request a date. One clear page for groups can bring in bookings that would otherwise go to whoever answered first.